Is bread a seasonal eat? Because that’s what I did for the month of November. I ate lots and lots of bread. Traditonally Rob and I like to call in NoBreadmer. Which means no bread for 30 days. Yeah we did the opposite. Oh Boy.
Originally I creating these seasonal eat explorations because we had moved to an agricultural area in Central California. On any given day during the summer you would see trucks full of tomatoes and garlic barely down the 99. Driving the country roads were the migrant workers hauling in the sweet potato crops, or the infamous dust bowl created by the shaking of the almond trees. Everytime we’d drive down one of these roads and I see a new tree and stop the car to get a closer look. I saw a pistachio tree for the first time on rural country road. Walnut trees in huge groves. It was inspiring to see the variety. Oddly enough there were no great farmer stands out there. All the good stuff was shipped to the cities and restaurants through out California and beyond.
We take these moments for granted. While the triple digit heat in the summer and the dusty cloud of farming settled in the area, it’s what started this whole adventure. Now I’m nearly 3,000 miles in the opposite direction. Struggling to make myself eat anything other than the comfort of bread.
I recently read about an ad campaign in the UK to get kids to eat their vegetables. It’s called Veg Power. It’s unconventional approach to getting kids, and aaaheeem, some adults to eat more veg. Props to Adam + Eve/DDB for creating this brillant idea that also saw a massive increase in vegetable sales in 2020. I mean this is the year of the Sourdough starter. In their words “We created a daring counter-intuitive idea targeted at children and their parents. The idea: vegetables are trying to take over the world and the only way to beat them is to eat them. Casting them as evil, created a fun, distinctive, humorous campaign.”
Brillant. Let’s see if I can trick myself into eating more veg. Call it my 70’s childhood where mom boiled everything to it’s oblivion and i just never developed a love for them. Other than my grandma letting me plant my own radish patch, which i remember so fondly, vegetables were evil and I never thought that eating them would make be a motto “eat to defeat.” Here’s to Veg Power!!!
