Did you know that JCPenney's sales Marchesa gowns? I found this out when I was checking out the JCP's newly revamped home section here. I was this close to trying on this dress and running out with it, they have a cute short red number that is adorable here. But seriously I have no events coming up and I don't foresee the Red Carpet in my near/any future. This day I was specifically looking at the Happy Chic Jonathan Adler collection as well as the Michael Graves Design tea kettles, toasters and other amazing modern home furniture by designer Sir Terence Conran.
I love when a brand that seems to have gotten stale works to revive itself. Though in much of my reading on JCP's troubles they have a long way to go, with new CEO out and old new CEO back-in, there's much to be done.
I personally felt like JCP was reintroduced to me, a middle to low income SoCal girl. Although I may not be the Middle American target, I loved seeing cool design in the store. Not sure this has fully caught on yet as it was pretty sparse in customers. JCP may have isolated their core audience with a no-sales approach in the past, but you have to admit the new home designs of the "store within a store" are appealing.
Did you also know they have Sephora stores within the store, I didn't either, and they've been there since 2009. Seriously great design should always be affordable, none of this Design NOT Within Reach. And this is so not a sponsored post, I just felt like I needed to say how I felt about JCP. It's is a Mindless Monday dump once again.